Groupon
ux redesign
Role
UX Designe
Tools
Adobe Software
Date
Feb 2012 - Dec 2019
Overview
Groupon is a service that can save you money through the use of virtual coupons. Much like a physical coupon book, you can use Groupon to get deals of more discount off of all kinds of things, from food and retail products to travel and ser- vices. When you use Groupon, you can see local deals as well as deals from any location you search for. You can use Grou- pon on a computer and from mobile device.
Defining problem
First of all it lacks of advertising and it's inconvenient to call business to see their availabilities.Then it also lack of emphasize in voucher conditions. Last there is no reminder when the voucher is expiring.
Defining Solution
New calendar feature that will allow users to book appointment and get reminded if their vouchers are expiring.
Saving items for later
Teardown & Heuristics analysis
Competitor
Coupon Sherpa
The Promoted Deals are not really attractive compared to others. Also, the Conditions are not really clear. The buying process is a little complicated. Users can not directly buy on the app, it direct users to buy on the store's website.
Coupon Cabin
Most of the deals are Grocery Coupons. It is hard to figure out what users want to look for. One advantage of the Freebies is that they offer free samples. Also, users can earn unlimited of cash back at over 3000 stores.
Others
Users can also share the deals on their social media or send them to friends via email. It is a smart way to advertise the app.t
Persona
New IA Map

According to Groupon's' current design, I will add a new feature for Groupon. First of all, I organized its user flow for add the new feature as well to be useful. Depend on my happy path to express user's experience of this new feature. After that, I will doing paper prototype and to do user test. At the end, combine with user's comments to work out final design.
Paper Prototype
User testing

Considering moving the 'make appointment page' to the purchase page
There is too much information given to the users without considering the company's perspective
Add new feature