Coffee and More
Branding design
Role
Branding Design
Tools
Adobe Software
Date
Feb 2018 - Dec 2019
Overview
A locally owned and operated coffee shop based in Sunnyvale, near the Sunnyvale Caltrain station. It has a central location in Downtown Sunnyvale on Murphy Avenue. The inspiration for do branding design for this coffee shop came from its cozy interior and the family owned small business nature of the shop. It is a father and son run store, and they are always friendly with their service. They make their own bagels in-house, and serves delicious bagel sandwiches which I often ate before I boarded the Caltrain to go to class.
Inspiration
The branding for this coffee shop is that they don't have any in-store branding. They have some paintings showing a map of coffee bean export locations around the world but not much other types of branding or decorations. There is a lack of anything that displays their small busi- ness, which is their strongest selling point.
Exploration
Concept
Based on their classy and cozy atmosphere, while emphasizing their father and son business style.
Color
Logotype
Stationary
My goal for this design is to make Coffee and More even more recognizable in the area. They are already located at a great location, near the Caltrain station in Downtown Sunnyvale, so they already have great exposure to a large number of potential customers. Having a good brand will entice more customers to visit their store and boost their business. Moreover, the branding will make them more memorable to the customers who have visited it, so they will be more likely to come back in the future to give a repeat business.
Mock up